Catalogo Pedrali 2017

4  PEDRALI  5 “Our problem is that the objects wemake age gracefully”. Thismay seemparadoxical in an age when everything is dedicated to ageing rapidly in order to be replaced by newproducts. However, this is one of the intimate, sincere guidelines provided in our short chat withMario Pedrali at the offices of the company he set up in 1963 at Palazzolo sull’Oglio, and nowmoved toMornico al Serio. A firmhandshake, a strong gaze, simple but precise words, and a sincere smile. Over the past century, these plains have created a powerful metamorphosis which transformed the inhabitants of these lands, alongwith their winter downtime, first of all intomechanical experimenters and then sharp inventors, able to generate new forms of industry and creations for a newworld. Pedrali is also all of these, a company tied to an artisan past with its roots in a land that boasts a strong industrial and entrepreneurial vocation. Together withMonica and Giuseppe Pedrali, the second generation now at the helmof the company, you see right away that a series of healthy paternal obsessions havematured over the decades, showing a path undertakenwith coherency and calmauthority. From the first garden furnituremetal workshop to a factory sizing 104,000 squaremetres, with a second premises dedicated solely to manufacturingwooden components, it seems that the lead elements have remained the same, despite being further metabolised and transformed into strongholds of a genuine production philosophy, which raises its head in every piece of design furniture produced. Attention to quality spreading throughout the production process, selecting high range materials, true passion for themost top-of-the-rangemachinery, expert research into technology and Italian rawmaterials, planning in every phasewith the typical meticulousness of a craftsman, fightingwaste and redundancy, and a sense of community are the main aspects that identify Pedrali as an excellent interpreter of contemporary industrial design. Strollingwith Giuseppe Pedrali through the towering shelves of the new automated warehouse designed by architect Cino Zucchi and already a green, friendly icon of the region, seems like a journey into a future that becomes the present. “Sometimes I come here in the evening, with the lights turned off, and I lookmesmerised at the perfect choreography of thesemachines which tirelessly bring or fetch goods. Not even a millimetre of space is left unused and every last minute is used intelligently. Everything has been designed to be sustainable and to best contribute to optimising themaking of our products and the lives of those who work here”. Walking through themetal, wood, and plastic materials production areas, you understand how much a carefully-chosenmachine is not just a powerful industrial investment, but, above all, it represents a choice to finallymaterialise a chair that was dreamed for years, but not yet fully matured to its production potential. The piecesmanufactured are designed to last over time. Thematerials used are selected to age well. The forms and lines of each new product follow along a line of continuity with the previous product families, innovating gracefully. Themachines used tomake the products are incorporated into the chain by considering the right time to insert them into the production process. The result – 100%made in Italy – which comes from thismeticulous care to the production process throughout all its stages then tackles the international market. Indeed, Pedrali began exporting at the end of the 1970s, distributing in Switzerland, Germany, the United States, and Australia. Beauty, tradition and innovation